Evolving a Brand:
NCAA Championships
Role Sr. Creative Director, On-Set Director
Client NCAA
Year 2019-2025
LEADING THE CREATIVE TEAM for the National Collegiate Athletic Association’s Championships campaign for over six years, Evan shepherded NCAA’s comprehensive media package of over 200 annual assets across 23 different sports, through the pandemic, encompassing national broadcast TV, digital and social media, radio, and targeted messaging for local and national markets, breaking decade-long viewership records and yielding a new multi-year contract renewal.
Each year, Evan’s partnership with the NCAA’s Director of Championships and Alliances and his team strengthened. They built greater mutual trust and never stopped learning and iterating — resulting in an evolution of creative that achieved NCAA’s goals better and better, becoming more personal, more memorable, more iconically NCAA — without ever becoming more expensive. Campaign produced by Ideas United.
2025 Women’s March Madness
2024 D1 FCS Football
2025 Men’s March Madness
NCAA Championships Brand Legacy:
The Evolution
YEAR 1
Prioritized the in-person experience with “You Make the Game.”
COVID YEAR
“The Year of the Comeback.” There’s no stopping NCAA athletes.
YEAR 2
Developed eye-catching motion graphics to focus on fans’ importance.
YEAR 3
Animated crowds to serve as textbook definitions of “Fandom 101”.
YEAR 4
“The Professor of Fanology” spokesman pushed memorability.
YEAR 5
Enlarged NCAA’s world with the fantastical “Fandom University”.
