The Weather Channel's "It's Amazing Out There" campaign featured a series of on-air ads, as well as an accompanying social media campaign. "It's Amazing Out There" was nominated for an International Emmy Award, was a winner at the Atlanta Marketer of the Year Awards, and received a bronze at the PromaxBDA Awards. 

Using UGC allowed these spots to be turned around extremely quickly. Evan found the footage for the World Cup ad, licensed it, wrote, and produced the commercial with The Weather Channel in under 24 hours.

Produced by Ideas United.